Our 61 Focus Groups Make Me Think Trump Has a Good Chance of Winning

Over the last three years, a series of focus groups explored American perspectives on current life in the U.S. The discussions covered a range of topics, including the Biden presidency, Donald Trump, Kamala Harris, and various sociopolitical issues. Participants included diverse voices, such as police officers, teachers, and fans of popular culture.

Initial focus groups in early 2022 revealed common frustrations and a desire for change among the 680 participants. Economic concerns were prevalent, with individuals noting significant increases in grocery bills and the affordability of Covid tests. The lingering impact of the pandemic was central to understanding America's recent trajectory, influencing economic conditions and political landscapes. These challenges affected a broad spectrum of society, from schoolchildren to the elderly, shaping experiences and expectations in contemporary American life.